1) Claim on lean meat 2) Dietary claim 3) Health-food phrase 4) Healthful food claim 5) Healthful food-ad claim 6) Healthful food-ad phrase 7) Healthful-food claim 8) Healthy food phrase 9) Heart-healthy food claim 10) Phrase on a diet food label 11) Phrase on a label 12) SnackWells claim